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Stock Market Review and Analysis for Week of March 30, 2008

Broadmarket analysis is presented here courtesy of Cashflow Heaven.

WHICH WAY THIS MARKET IS HEADED

The S&P could be the index with the most to lose this week already dropping 14.29 this past week—we could see a much bigger plunge to the downtrend support line above. If the banks complete their roll over and start fulfilling the Oppenheimer “25% further decline” prediction of last week then the S&P will move much lower.

Financials are 21% of the S&P and oil is another 18% for a combined total of 39%. The oil companies are already sliding even with oil at $105 due to fears of growing inventory levels and falling demand. Refiner capacity utilization is down to 82.2% from a normal level in the 92-95% range because gasoline inventories are at an amazing 15-year high. Even with gasoline prices above $3.00--and even pushing $4.00 in some locations--the refiners can't make any money if everybody keeps taking the bus.

There is a huge possibility for oil prices to collapse from their current $105 until this excess supply gets sucked up---that means 18% of the S&P could continue to fall on oil and 21% dragged down by financials—equals another big S&P sell-off.

The Nasdaq performed better than the SP-500 actually posting a slight gain for the week—however if we closed the quarter right here it would still be down 15%. Warnings from chip companies helped knock nearly 90 points off the highs for the week and could be a foreboding sign for this coming earnings season.

We’ve had a big change in the charts from a week ago—and the market internals for the week also suggest this market has another lower low ahead of it. Volume accelerated for the prior two weeks to top at 10.4 billion shares on Thursday Mar-20th and has declined every single day since to barely break 6.1 billion on Friday. New highs are not increasing--but new lows ARE decreasing. Volume is absolutely necessary for a sustained rally and we’re not seeing any conviction out there indicating more downside to come.

Friday's big report was Consumer Sentiment and it was just as bad as everyone expected. The headline number fell -1.3 points to 69.5--one point below the preliminary reading racking up the lowest consumer sentiment in 16 years! The headline drop was caused by a -2.3 point decline in the expectations component to 60.1--a level consistent with what we’ve seen in prior recessions.

The problem is weak confidence--and especially pessimistic future expectations--cause consumers to slow their spending driving the economy further into a recessionary spiral. Obviously the causes remain the housing crisis, high gasoline prices and the daily dose of negative news about collapsing credit markets. As with so many things the news services continued daily hammering about the impending recession becomes a self-fulfilling prophecy.

Tax rebate checks due out in May will likely do little to boost sentiment since most of this money will be spent on credit card debt, gasoline or food. Many analysts are now suggesting the price of gasoline could hit $4 or more during the summer driving season crushing sentiment to new lows.

The biggest single negative for the market on Friday was a strong warning by JC Penny (JCP) reflecting consumer concerns in general. The company warned sales through Easter were way below expectations cutting their earnings estimates by 35% to 50-cents per share from 75-80 cents. They also referenced the declining consumer sentiment and rising fuel prices as factors. According to one analyst JC Penny is sitting right in the bull's-eye for the current consumer slowdown. They operate mall based retail stores for the lower income sector. JC Penny same store sales in February fell -6.7% compared to analyst estimates for a decline of 1.9 percent---the stock fell about 10% pressuring the entire retail sector.

The JC Penny warning is a reminder that we are right in the middle of warnings season with the start of first quarter earnings just a week away. So far there have not been any super disastrous confessions but that could change at the click of a mouse. The key is to determine if the trend is worsening or improving and that guidance will be everything to traders going forward.

The coming week is full of employment reports but the biggest question is how badly employment has declined. We saw U.S. non-farm payrolls fall -63,000 in February and official estimates are for another loss of 25,000 jobs. That would be the third consecutive month of losses after one of the longest periods of jobs growth in U.S. history. Most whisper numbers making the rounds are pretty close to the consensus estimates so any downside surprise is going to hit this market hard.

In addition Oppenheimer warned last week that financial firms will trade at least 25% lower from current levels even inspite of their recent short term rally. As we know all-too-well financials were one of the weakest sectors after last Monday’s mid-day high.

This ‘selling the rally’ mentality suggests hedge funds were active in adding to or reestablishing their shorts all week. If these large traders are leaning on the market then the perceived market bottom on the 17th will not be a bottom at all but just another low in a series of lower-lows to come. That’s what the market is telling us right now and that is…

HOW WE’RE GOING TO MAKE MONEY ON IT!

The proven most reliable way to make money in the markets is to follow a trend—and that is exactly what both of our new plays are set to do—follow a continuing trend lower.

Our first trade is on a major player in the financial sector and stock-holders have been getting out steadily since last October—and now the stock has rolled over again. This one just hit the top of its downtrend channel and looks to be making another trip to the bottom. With the big players shorting the financials and this stock in particular heading south, this play looks to be a strong downside money-maker!

Our next play is on a stock in the beleaguered health-care industry. What was once considered a ‘recession proof’ sector is now getting hit hard with investors fleeing these stock like they were infected with the plague. The stock dropped hard recently—rallied a little—and is now plunging once again breaking critical support on Friday and setting the stock up for new lows this coming week—lows we’ll be taking advantage of with some well-placed puts first thing Monday!

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