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Stock Market Review and Analysis for Week of April 13, 2008

Broadmarket analysis is presented here courtesy of Cashflow Heaven.

Speaking of markets turning on a dime that’s exactly what happened Friday—to find out what’s dead ahead and where the opportunities are let’s take a good look at…

WHERE THIS MARKET IS HEADED

Both the SPX and the Nasdaq are looking pretty bearish here—the SPX dropped 37.57 points in the last five days and the Nasdaq plunged 80.74 for the week. It looks like investors are getting pretty nervous over how earnings might play out and Friday looked like a good time to bail—especially with the bombshell General Electric’s (GE) dropped Friday morning.

GE posted earnings of 44 cents compared to analyst estimates of 51 cents—a devastating downside surprise considering how well GE usually hits their estimates. The company blamed the implosion in the financial markets after the Bear Stearns collapse for their stumble as they were unable to conclude some critical asset sales because the market had gone back into gridlock.

GE lost a lot of credibility using the too well-worn credit markets excuse and the size of the miss. If it was really a one-time event then why did they lower their full year earnings estimates to between $2.20 and $2.30 per share from their prior guidance of $2.42? It appears GE has more wrong under the hood than what they admitted to during their announcement.

GE is considered a proxy for the entire economy and their surprisingly poor earnings rattled investors with the stock crashing $4.70 for the day-- the largest single day loss for GE since the 1987 crash and single handedly knocking 36 points off the Dow. It was GE's dramatic failure to meet earnings estimates that calls into question the capability for the rest of the stock market to meet theirs—that fear sums us the dramatic turn in investor sentiment on Friday.

Unfortunately it’s not just investor sentiment that has turned south---the Consumer Sentiment number for April also reported Friday, fell a startling -6.3 points to 63.2---a 26-year low. The expectations component fell -6.7 points to 53.4 and current conditions fell -5.8 points to 78.4 while inflation expectations spiked to 4.8% from 4.3% in March.

The decline in sentiment is not only consistent with a recession but at these levels and acceleration it looks like a severe recession with a headline number already below what we saw back during the 1990 downturn. In fact the last time sentiment levels were this low was the 1981-1982 recession.

Rising food and energy expenses were seen as the biggest drivers and it makes sense since they hit consumers so close to home. Talk of $4 gasoline in May and $5 by the end of the summer is causing a panic among house holders whose budgets are already stretched to the breaking point. Add in the plunging housing market and nearly impossible loan requirements and it’s not hard to imagine a 26-year low in sentiment.

Since the consumer makes up approximately two-thirds of the US economy a downturn in consumption affects the economy directly. The Fed Beige Book on Wednesday will give us a good look at economic conditions in all 12 Fed regions. Last month’s report showed conditions were worsening in almost all regions and all components. Odds are good this report will be significantly worse given the recent change in posture by the Fed—the question of course is whether the FOMC can justify continuing to lower rates in the face of rapidly rising prices.

We’ll get a good idea of those rising prices this coming week with the two main inflation reports---the Producer Price Index (PPI) and the Consumer Price Index (CPI). The PPI is Tuesday and will show us how rising energy prices are filtering through at the producer level. Expectations are for a rise of 0.5% to 0.8%. With oil hovering around $110 the odds are good there will be a sharp increase in those products related to crude—which is just about everything. The CPI on Wednesday is also expected to show a sharp increase of 0.3% to 0.5% with last month’s zero gain an anomaly.

We’ve got a whole lot of earnings reports this coming week with Intel on Tuesday a critical bellwhether for the tech sector. They continue to say business is good but then turned around and lowered expectations for the quarter. IBM reports on Wednesday and they will be just as important as Intel if not more so since they deal directly with large corporations--if their guidance tells us corporations are slowing their spending then look out below. We’ve got two more tech biggies with EBay on Wednesday and Google on Thursday.

There are several major banks/brokers also due to report next week and including JPM, USB, WFC, MER, C, AMTD and ETFC. These major financials will be heavily scrutinized for new write-downs. Analysts expect cautious guidance, higher delinquencies, and the need to raise more capital. Assets that cannot be valued by normal means because they are not currently trading will be assigned a value based on what they think they are worth rather than an actual market value. An independent analysis of the financial sector was released on Friday suggesting that up to 200,000 jobs could be cut by year-end due to falling profits.

FedEx CEO Fred Smith warned on Friday there was currently "no growth" in the U.S. economy and UPS lowered its guidance last week due to higher costs and falling volume—both of these package shippers are good indicators of the overall economy and their sentiments are echoed by current earnings expectations. As of Wednesday Q1 earnings for the entire S&P were expected to fall by -13.2%. That was 2% worse than three days earlier and -5% worse than ten days before. After the GE news that forecast has probably fallen to a decline of more than -15%.

By this time next week we’ll have a pretty good indication of how earnings are going to play out with major reports from the two largest sectors---the techs and the financials. If GE, with a spotless balance sheet, can't get transactions financed then banks and brokers with major counterparty risk are probably having an even tougher time. The Fed's massive programs to increase liquidity may have partly solved the problem and the markets will be riveted to news out of the financials—especially derivative laden JP Morgan (JPM) on Wednesday.

Even amongst some pretty daunting economic numbers traders are looking hard for a bottom and thought they found one a couple of weeks ago--but they got a big surprise with GE and there may be more on the way this week—the question is...

HOW DO WE MAKE MONEY ON IT?

The markets took a big turn for the worst Friday and traders are skittish—the path of least resistance looks to be lower and we’ve got two ripe downside plays lined up to take advantage of it.

Our first play is on an industrial powerhouse with tentacles in multiple sectors of the US economy—very much like GE. With GE the best run of the big conglomerates you can bet this company isn’t doing a whole lot better—and their chart confirms we’re not the only one with suspicions. The stock broke a month-long uptrend on Friday on sizeable volume after hitting major resistance on Thursday. Now the stock looks to be heading for a whole new leg to the downside—one we’ll be taking advantage of first thing Monday morning.

Our next play is on a company that is being hit by both a slowing economy AND rising oil prices. The stock took a big turn south this past week when they admitted business is worse than originally thought, but that looks to be just the beginning. With the stock price hovering over seventy dollars per share there is plenty of potential downside—especially with earnings just eight trading days away!

We’ve got two new high-potential put plays and a market heading south—so let’s get to it…

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